Sticking my neck out

I lied, I couldn't resist the lure of the internet ;-). I've been checking out some of these neck and shoulder exercises on youtube, some of which seem to reference the Alexander technique (based on straightening the head position when sitting/standing to relieve the burden on your neck and shoulders) I've tried out a few exercises and I *think* they've helped. We'll see...

http://www.youtube.com/watch?v=4uzd_nFzj0Y&feature=related